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The 30-point Berlin SEO checklist

A one-hour self-audit for Berlin businesses. Print it, open your website in another tab and see exactly where you are leaking Berlin Google traffic to competitors — before spending a single Euro on paid ads.

  • Six sections: Google Business, on-page, local signals, technical, content, authority.
  • Berlin-specific context — Mitte, Kreuzberg, Prenzlauer Berg, Charlottenburg, Neukölln.
  • Actionable ticks, not theory. Every item is something you can do today.
  • Built by senior consultants with 10+ years in the Berlin search market.
★★★★★ “Ticked off 12 items in an afternoon. Two weeks later our Maps Pack impressions were up 47%.” — Sandra, clinic owner, Berlin-Prenzlauer Berg

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What's inside

1

Google Business Profile

NAP consistency, service area, review pace, photos, primary category. The highest-ROI move for most Berlin SMEs.

2

On-page basics

Title tags, H1s, first-100-words tests. The reason most Berlin sites fail isn't clever — it's boring.

3

Local signals

LocalBusiness schema, citations, district landing pages, embedded maps. What tells Google you are really in Berlin.

4

Technical health

Core Web Vitals, mobile usability, HTTPS, sitemap and robots hygiene. Silent killers you can measure in 5 minutes.

5

Content & intent

Service pages that match buyer intent, honest FAQs, case studies with real Berlin numbers.

6

Authority & links

Berlin press, associations, internal linking, disavow file. Where the compounding actually happens.

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